How does a watch brand stand the test of time? Is there a secret recipe for creating a timeless design or is it just dumb luck? If you ask the makers at Movado watches that question they may be able to offer some interesting insight. The 150 year old watchmakers have always put quality at the top of their checklist, but in addition to the exceptional craftsmanship that goes into their collections… Their timepieces reflect an artistry and appreciation for design that we just cannot get enough of. The Movado Museum watch collection is, of course, their most famous pieces and has been the only watch ever to be honored with a permanent display spot at the Museum of Modern Art. Even though, the Museum design has been reinvented many times over the years and is always a welcome sight, Movado isn’t renowned for this one and only design. In fact, this watchmaker offers a watch for any occasion now and many of these models bear very tiny resemblance to the Museum watch.

This day, this thriving watchmaker offers some marvelous mechanical pieces, as well as complicated sport watches. The look is exciting and the new designs have almost certainly brought in a new and more interested clientele. Cartier, not unlike Movado has a timeless feature that is hard to explain. The look of their collections is diverse, but they (like Movado) have learned that staying true to some of their old faithfuls is a smart business move. Take the Tank watches, for example. Cartier’s Tank collection originated back in the days of World War II and was inspired by the actual tanks being used by the Army at the time. The look of these pieces has not changed very much over the years, but it has been and continues to be offered is a variety of fashions. The Cartier Tank is still made for both men and women and comes in casual, as well as dressed up versions.

The thing these companies have in common is that they both realized when they had a jewel in their possession. It’s not that they’d any real insight into the future, it’s more that they had the ability to see how timeless some of their creations were and they held on to them. Not unlike the perfect little black dress or that indispensable white tee, a timeless watch design is a treasure.